If this was the year of making meaningful shifts, next year is we double down.

We’ve set bolder goals and sharper standards — not because it’s easy, but because it matters. Across every one of our founding principles, we’re moving forward with more clarity and more conviction.

Reduce, Reuse, Repair, Recycle

We’ll expand our repair services and increase takeback volumes — aiming for 40% more rehomed kit through Continuum. Our next milestone is full circular design across top-volume lines by 2027. That means thinking about the end from the very beginning.

Respect Our Environment

We’re cutting carbon intensity by at least 15% this year — focusing on better materials, smarter logistics, and cleaner factories. Air freight is being reined in, with ground and sea preferred wherever possible. And we’ll publish climate impact at a product level, so customers can see what’s behind their gear.

Build a Better Business

We’ll complete a full review of our operational policies through the lens of our new Human Rights and Green Claims commitments. We’ll continue to embed B Corp into board-level decisions, ensuring we balance purpose with performance every step of the way.

 Give Back

The Alpkit Foundation will support another 2,500 grassroots initiatives this year, and we’ll expand our support for inclusion-led outdoor groups. Our target is 50% of grants to go to projects tackling systemic inequality in access to nature.

Treat Animals Humanely

We’ll continue to partner with Re:Down, aiming to triple the amount of down reused in our supply chain. Our target is for all animal-derived materials to meet certified humane standards — or be phased out where alternatives outperform.

Work With People We Believe In

We’re shifting 15% of production out of higher-risk sourcing regions and building deeper relationships with EU and UK suppliers.

We'll increase transparency in our supply chain with greater disclosure on pay, supply chain emissions and material usage. Every factory will be audited annually against our Code of Conduct and Environmental Screening Checklist.

We aren’t about chasing headlines. It’s about quietly transforming how we work — from the materials we choose, to the relationships we build, to the kit we make and repair. We’re not here to be the biggest. We’re here to be better.

And better is something you build, stitch by stitch.