Privacy Policy

This privacy policy sets out the type of personal data we may collect about you when you interact with us, how Alpkit will store and use that information and how we will keep it safe.

Protecting your privacy and your personal data is an important aspect of the way we create, organise and implement our activities on-line and off-line. Once you choose to provide us with any information by which you can be identified, then it will only be used in accordance with this policy.

For all of our services, the data controller is Alpkit Limited. Alpkit is a trading name of Alpkit Limited.


We collect data when you visit or interact with us online, instore, through social media, at an event, or when you contact our customer service team through any channel.

The types of information we collect and why we need it are as follows:

Type of information and why we need it

Name, email and address details shared with us online, instore or at one of our events
  • To deliver your orders
  • To send you service information relating to your orders
  • At your request, to let you know when an item is back in stock
  • To send you marketing emails (only if you've opted-in)
  • To send you marketing information by post
  • For fraud prevention
  • To send you emails in connection with your Member Account
Payment details
  • To take payment and give refunds where necessary. We do not store payment card details. For fraud prevention
Your purchase history, your web browsing history and information gathered through cookies
  • To fulfil your orders, provide customer service and handle returns
  • So we may learn from what you like To send you personalised marketing emails (only if you've opted-in)
  • To deliver you adverts elsewhere online. For example Facebook, Google Display Network.
Your contact history with us online, instore, at one of our events, or through social media. For example when you phone with an order enquiry.
  • To provide you with customer service and support
Your device IP address
  • To set your default options such as currency and language
  • To protect our website from fraud or malicious software
The type of device you are using to access our website
  • To improve your shopping experience by displaying our website in the best way for your device
Your image and car registration on CCTV when you visit our stores
  • For the security of our customers and Alpkit employees
Information from publicly available sources. For example to confirm your postal address from your postcode
  • To improve our understanding of our customers better
Info you have given to a third party with permission to share with us about you
  • To help us serve you better
Survey responses
  • To help us better understand our customers’ needs and preferences
Competition entries
  • To acknowledge receipt of your entry, and notify you of results


We use most of the above data for our own internal analysis to help us better understand our customers, and how our customers use our website. We do this to offer you a better service and shopping experience.


We will never sell, distribute or lease your data to any third party other than those companies we work with in the normal course of running our business to fulfil your orders and provide you with a rich personal service and shopping experience.

When we share data we only share the minimum possible for them to perform their services. We share limited personal information with:

  • Royal Mail, MHI, DX, Parcelforce and DHL - our delivery companies
  • Shopify - our payment service provider
  • Facebook, Instagram and Google for targeted marketing whilst browsing the internet
  • Dot Digital – our email provider
  • Klarna Bank, who we use to offer our customers finance payment plans
  • Cycle to Work Scheme Companies who administer the schemes allowing you to save on the costs of a bike by purchasing it through your employer
  • Marketing, data insight and advertising agencies who we work with to run our business
  • IT companies who support our website and other business systems.

You’ll find details of how to change the way we use your data in the ‘Your rights?’ section below. More generally, if you don’t want Facebook or other companies to collect or use information based on your activity on websites, devices or apps off Facebook for the purpose of showing you ads, you can opt out from all participating companies through the Digital Advertising Alliance ( in the USA, the Digital Advertising Alliance of Canada ( in Canada or the European Interactive Digital Advertising Alliance ( in Europe. You can also opt out using your mobile device settings.

To offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.


If you opt-in to receive marketing emails from us, we’ll send you a few emails each week keeping you up-to-date with our latest news, products, offers and events.

In addition, if you’ve bought from us, we may use this information to send you emails about similar products that may be of interest to you. Some emails that we send will be based on actions that you take on our website, for example buying or viewing a specific product. We do this to enhance your shopping experience, and to help you find products which we think may be useful to you.

You can unsubscribe from receiving marketing emails from us at any time by:

  • Clicking the ‘Unsubscribe’ link at the bottom of any of our marketing emails
  • Contacting our customer service team

If you choose not to receive marketing emails you will still receive important email communication concerning your orders and account if enabled such as: order delivery information, product safety details, account reminders, account rewards balance, back in stock notifications, password reminders, return and refund confirmations.


Like many other online retailers, we use a range of digital advertising networks and technologies to send our customers targeted adverts on other websites. The adverts you see will be based on information that we hold about you, and might include:

  • Your purchase history
  • Products you have viewed

By visiting our website and consenting to our use of cookies (see below), by shopping with us, or subscribing to our email marketing and consenting to our terms and conditions and privacy policy, you are agreeing to be served browsing-based advertising.


Cookies are in general edible and yummy, but in this case they are small text files which are created by your web browser when you visit a website. Every time you revisit the same website, your browser retrieves and sends the cookie to the website's server. Most websites rely on cookies for delivering the best visitor experience and there use ranges from analysing visitor behaviour (known as 'analytics'), personalising pages, remembering visitor preferences, managing online shopping carts, tracking people across websites and delivering targeted advertising.

We use cookies to improve your shopping experience by doing things like:

  • Keeping your chosen products in your basket
  • Sending you email reminders about products you’ve viewed or left behind (only if you’ve opted-in to receive email marketing from us)
  • Analysing web page traffic to make sure that you and other customers can find what you’re looking for easily
  • When you first land on our website, we’ll show you a message to let you know that we use cookies, and store them on your device. You can disable cookies within your internet browser settings.

Click to here to see our detailed Cookie Policy and list of cookies we use.


We may occasionally provide links to third party websites to help you find other relevant information. Such websites are not governed by this privacy policy, and we cannot be responsible for the protection and privacy of any information which you provide whilst using it.


We will keep your personal information for as long as is necessary and solely for the purpose for which it was collected. For example we will keep personal data relating to orders for a minimum of 6 years to comply with our legal, contractual and warranty obligations.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from: unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss. All our employees who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors' personal data.


When it comes to your personal information, you have the following rights:

  • The right to be informed about how we use your information
  • The right to access any information we hold about you
  • The right to correct any inaccurate information that we hold about you
  • The right to request that we delete information that we hold about you
  • The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy
  • The right to access your information in such a way so that it can easily be transferred from environment to another in a safe and secure way
  • The right to object to, and opt-out of our email marketing at any time
  • We try to ensure that our services are made easy for you to exercise any of these rights, at any time.
  • If you have any questions or wish to exercise your rights, please contact us.


To fulfil international orders, some data will be passed on to companies within our delivery network who operate outside of the European Economic Area. As with all of our data transfer, this is carried out in a secure way and only the information needed to fulfil your order (e.g. name, contact details, postal address) will be provided.


From time to time, we may update our privacy and cookie policy to reflect changes in the way we provide our services to you, or in accordance with changes in data protection law. We encourage you to stay familiar with our privacy policy, but rest assured that If any significant changes are made, we will let you know.

If you have any questions about any changes we make, you are entitled to invoke any of your rights as set out above. We also encourage you to contact us.


We welcome all feedback, good or bad. If you:

  • Have any questions about how we collect and use your information
  • Would like a copy of the information we hold about you
  • Would like to update or remove any of the information we hold for you
  • Would like to exercise any of your rights explained above
  • You can either phone us on 01773 417007, email us at, or write to us at:

Data Protection Officer
Alpkit Ltd
Unit 12-14 Oak House
Moorgreen Industrial Estate
Engine Lane
NG16 3QU
United Kingdom


If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

This privacy policy was last updated on 7th July 2022.