Privacy Policy

This privacy policy explains the personal data we collect when you interact with us, how Alpkit stores and uses that information, and how we keep it safe.

Protecting your privacy and personal data is fundamental to how we operate both online and offline. If you provide us with information that identifies you, we will use it only in accordance with this policy.

Alpkit Limited is the data controller for all our services. Alpkit is a trading name of Alpkit Limited.

Information We Collect and How We Use It

We collect data when you interact with us—online, in store, through social media, at events, or via our customer service channels.

Types of Information and Their Uses

Type of Information Purpose
Name, email, and address
  • Order delivery and service updates
  • Back-in-stock alerts (on request)
  • Marketing (if opted-in)
  • Postal communications
  • Fraud prevention
  • Account-related communication
Payment details
  • To process payments and refunds
  • We do not store card details
Purchase and browsing history, cookies
  • Order fulfilment and returns
  • Personalised marketing (opt-in)
  • Advertising (e.g. Facebook, Google)
Contact history
  • Customer service and support
IP address
  • Default settings (e.g. currency, language)
  • Website security
Device type
  • Optimised browsing experience
CCTV footage
  • Store and employee security
Public data sources
  • Address validation and customer understanding
Third-party data (with consent)
  • Enhanced customer service
Survey responses
  • Understanding customer needs
Competition entries
  • Notify results and confirmations

We use this data for internal analysis to improve your shopping experience and our services.

Sharing Your Information

We do not sell your data. We share only what's necessary with trusted third parties for operations and service delivery:

  • Delivery partners: Royal Mail, MHI, Parcelforce, DPD, DHL Parcel UK
  • Payment provider: Shopify
  • Advertising: Facebook, Instagram, Google
  • Email services: Klaviyo
  • Finance: Klarna, V12
  • Cycle to Work Scheme partners
  • Marketing and data agencies
  • IT support companies

To opt out of advertising networks, visit the European Interactive Digital Advertising Alliance or manage settings on your device.

Klarna

We may share your data with Klarna at checkout to offer their payment services. See Klarna’s Privacy Notice for details.

V12

We may share your data with V12 at checkout to offer their payment services. See V12’s Privacy Notice for details.

Email Marketing

If you opt-in, we'll send occasional emails with news, offers, and products. You can unsubscribe at any time using the link in our emails or by contacting support.

Transactional emails related to your orders or account will still be sent even if you opt-out of marketing.

Online Advertising

We use browsing data to serve targeted ads based on your activity and interests.

Cookies

We use cookies to enhance your website experience. This includes:

  • Saving items in your basket
  • Sending product reminders (if opted-in)
  • Improving site navigation

See our full Cookie Policy for more.

Third-Party Links

We may link to other sites. We’re not responsible for their content or data practices.

Data Retention

We retain data only as long as necessary, typically up to 6 years for legal and warranty obligations. Data may then be anonymised for analytics.

Security

We follow strict policies and use appropriate technology to safeguard your data against unauthorised access or loss.

Your Rights

You have the right to:

  • Be informed about how we use your data
  • Access your personal data
  • Correct inaccuracies
  • Request deletion
  • Object to processing
  • Receive your data in a portable format
  • Opt-out of marketing

Data Outside the EU

To fulfil international orders, your data may be shared securely with partners outside the EEA.

Policy Updates

We may update this policy. Material changes will be communicated. Please check back periodically.

Contact Us

If you have any questions or would like to exercise your rights, you can reach us via:

Data Protection Officer
Alpkit Ltd
Unit 12-14 Oak House
Moorgreen Industrial Estate
Engine Lane
Newthorpe
NG16 3QU
United Kingdom
Phone: 01773 417007
Email: dataprotection@alpkit.com

Contacting the Regulator

If you're not satisfied with our response, you may contact the Information Commissioner’s Office (ICO):

www.ico.org.uk/concerns
Or call: 0303 123 1113

This policy was last updated on 21st May 2025.