Our reputation is built on great product. Performance products that are built to last - low impact, long lasting, recycled and ultimately recylable. Technical. Ethical. Sustainable.
We're redefining innovation around the principles of circular desgn. And develop lower impact materials with the best mills in the world from recycled, organic, renewable, or regenerative sources.
Made with lower impact materials, real people, and zero compromise
Our gear is designed to be used, abused, repaired and reused — not stuffed in wardrobes or swapped out every season. From waterproofs to wetsuits, we prioritise lower-impact materials, long-term durability, and radical simplicity.
If we can’t justify it functionally, we won’t add it. If it breaks too soon, we go back to the drawing board. Because making less stuff — and making it better — is one of the most powerful things we can do.
Good design shouldn’t shout. It should show up, time and time again.
Here's just a few product stories that show what we do.
A worlds first mountaineering jacket
Raining Champion
Now 100% recycled
Sleek Primaloft Silver Eco Insulating Layer
Classic recycled snap-T fleece with big kangaroo pockets
Redefining innovation. Every product is a balance of performance, longevity, and lower environmental impact. That’s why we test, retest, and rethink at every stitch. Technical. Ethical. Sustainable.
We’ve chosen a different path to waterproof performance — it helps us innovate faster, reduce our impact, and build award-winning...
There’s only one public Life-cycle Analysis for a waterproof jacket. Just one (by Goretex). And that one is now a...
Yulex is a natural rubber that’s been around for some time. Let’s give credit where it’s due—hats off to Patagonia...
We swim to reconnect. With the cold clarity of open water, with the rhythm of our breath, and with something...
Ethical down refers to any down that passes the highest animal welfare standards. It comes from birds that are protected...
The Definition is our top of the range waterproof that can handle whatever you want to throw at it. It...
The Great Outdoors gear team doesn’t hand out accolades lightly, so when Kirsty Pallas awarded our Sigma 3 layer waterproof...
We’re doing our bit. And we always have. We’re on a long journey towards being an even more environmentally and...
If it's broke. We'll fix it. 12,700 repairs a year
Share the joy. Donate your gear. Our Continuum Project has rehomed 20 tons of outdoor gear.
And when you're done give it back to us for our FREE neoprene and down recycling program
Social justice and environmental responsibility in every stitch
We’ve set bolder goals and sharper standards — not because it’s easy, but because it matters. Across every one of our founding principles, we’re moving forward with more clarity and more conviction.
Reduce, Reuse, Repair, Recycle
We’ll expand our repair services and increase takeback volumes — aiming for 40% more rehomed kit through Continuum. Our next milestone is full circular design across top-volume lines by 2027. That means thinking about the end from the very beginning.
Respect Our Environment
We’re cutting carbon intensity by at least 15% this year — focusing on better materials, smarter logistics, and cleaner factories. Air freight is being reined in, with ground and sea preferred wherever possible. And we’ll publish climate impact at a product level, so customers can see what’s behind their gear.
Build a Better Business
We’ll complete a full review of our operational policies through the lens of our new Human Rights and Green Claims commitments. We’ll continue to embed B Corp into board-level decisions, ensuring we balance purpose with performance every step of the way.
Give Back
The Alpkit Foundation will support another 2,500 grassroots initiatives this year, and we’ll expand our support for inclusion-led outdoor groups. Our target is 50% of grants to go to projects tackling systemic inequality in access to nature.
Treat Animals Humanely
We’ll continue to partner with Re:Down, aiming to triple the amount of down reused in our supply chain. Our target is for all animal-derived materials to meet certified humane standards — or be phased out where alternatives outperform.
Work With People We Believe In
We’re shifting 15% of production out of higher-risk sourcing regions and building deeper relationships with EU and UK suppliers.
We'll increase transparency in our supply chain with greater disclosure on pay, supply chain emissions and material usage. Every factory will be audited annually against our Code of Conduct and Environmental Screening Checklist.
We aren’t about chasing headlines. It’s about quietly transforming how we work — from the materials we choose, to the relationships we build, to the kit we make and repair. We’re not here to be the biggest. We’re here to be better.
And better is something you build, stitch by stitch.
