2020 more than ever relied on our love of the outdoors and belief in nature to see us through. I look back with pride in the way we came together, trusted ourselves and made a difference.
A landmark moment is to join the B Corp movement. We are independently assessed against the highest standards of social and environmental performance, transparency and accountability. Our score is class leading against both an all-business average and our peer group which is a huge achievement for our first assessment.
B Corp is the real deal. We’re the only bike brand in Europe to be a Certified B Corp and only the second bike brand in the world. We are amongst a handful of technical outdoor brands – the most well known being Patagonia - and we are delighted to join their ranks.
Leave No Trace is our mantra in the outdoors. And be gentle is our belief as a business with our global footprint.
This year we have shown how we put people and planet before profit.
In 2021 we will:
We don’t have all the answers, we know we’re not perfect. And we know we only exist because you choose to buy from us.
Great businesses combine innovative products, fair prices, exceptional service with responsibility.
We have faith that our small steps and fundamental belief in nature will help us build a truly sustainable business.
Staff Volunteer Days and Giving Scheme introduced. We match fund all staff charity giving and give our team 3 additional days of paid leave to volunteer for local charities.
Our first comprehensive sustainability report and recognised as the first UK outdoor brand to do so.
Pivoted Alpkit Foundation to support Covid projects. We ran a funding campaign with our customers that raised over £5,000 in one weekend.
We worked with all our suppliers to find a way through the economic consequences. No cancellations of any of our orders.
Alpkit Factory made NHS scrubs for Sheffield hospitals as part of scrub hub and some of our furloughed team volunteered for local community projects.
Supplier code of conduct approved and signed up by all our tier one suppliers. Published our diversity, equality and inclusion policy.
Increased diversity in our ownership be inviting customers and staff to become shareholders alongside our founders.
Increased our basic pay and became a Living Wage Foundation employer. Staff sustainability training delivered to all our team. Calculated our carbon footprint with annual offset of Scope 1 and 2 emissions to net zero.
Accredited B Corp undertaking the most rigorous testing with a class leading score of 95.
September our most sustainable range of clothing of Autumn Winter. All new waterproof jackets PFC-free.
Released the Kanyo insulated jacket made from 100% recycled materials.
Alpkit Foundation achieves £300,000 donations to more than 900 projects. Continuum Project campaigns for sleeping bags takes donations for the year to 2.25 tonnes.
Maddy Turley joins our Board as non-exec director. Alpkit signs up to Race At Work charter. Alpkit won Online Retailer Of The Year in TGO Magazine annual awards.
People and Planet Before Profit.
As a certified B Corp we are committed to using business as a force for good.
We measure our social and environmental performance according to an independent 3rd party standard. We chose B Corp for its high standards, rigour and integrity.
We compare ourselves to an all-business average and also the score of our peer group including Patagonia, Body Shop, Cotopaxi, Kathmandu, Finisterre, Picture Organic Clothing, Allbirds and World of Books.
Repairs in 2020
Tonnes of old kit found
a new home with the Continuum
of orders now
plastic free packaging
We use animal products responsibly: where there is performance benefit rather than aesthetic.
When we use animal products we use the most humane farming methods available to us.
We work with the best factories in the world. And only work with factories where we share an ethos. Our senior team (CEO, MD, Head of Design, Head of Buying or Sonder Product Manager) know our factories personally and we regularly spend time with them to personally review conditions. This year we will work closer still and develop joint environmental plans with all our tier one factories and mills.
Tier one reviewed in last 18 months
Signed to our Code of Conduct
Signed up to Ethical Trading Initiative Base Code
UK Outsourced Staff paid Living Wage Foundation pay
Good for the mind, the body and soul. Yep, getting outdoors and being in beautiful places really is amazing. Everyone should have that chance too.
Alpkit Foundation is the charity that helps people get outside. Overcoming obstacles to Go Nice Places Do Good Things.
We support ordinary people doing extraordinary things to make the world a better place.
We’ve helped over 900 projects with £300,000 given to education, environment, diversity, mental health and participation projects. That’s over 15,000 people helped altogether.
It’s humbling to see the effect that this has. The Alpkit Foundation is a thank you from us to all our customers as we know we would not be here without you.
Last year with the help of the Alpkit Foundation Two’s Company arranged two joyful, liberating days out tandem riding for 16 visually-impaired and disabled people, completely free of charge. The young riders enjoyed their trip to Grimsbury Farm to visit the animals, and a more challenging route to Bitton on the River Avon trail.
“It was a long ride for his first ride – but he was happy, relaxed, and had a wonderful time. I can see that he will gain confidence and social skills from going on the rides, and they are also great exercise”
– Chris’ dad
“These rides gave the young ‘back riders’ the chance to get out and exercise in nature as part of a friendly group, with the rides helping them feel happier, healthier and more connected to their communities, and they love it!”
“I think he enjoys the rides as it makes him independent. He is doing something on his own, but with security.”
- Mary, Tom’s carer
These joyous rides can also help the mum or dad of these children, who may be lacking a proper support network to help them or their child:
“You wouldn’t recognise him from the person he was when he started! Dropping Nathan off for a full day is amazing because it gives me respite. I’m a full time carer - this is just so rare for me. My family isn’t in this country, so it’s hard…”
– Nathan’s mum
“My daughter has learning disabilities. The tandem rides are the only way she can manage cycling as she doesn't have the mental capacity to make the quick decisions that cycling requires. She always looks forward to it and it's nice to see her pink cheeks when she gets home. She is very happy being part of the group”
– Annie’s mum