Marketing Manager Apply now

Alpkit are looking for a Marketing Manager who will play a critical role in driving the organisation forward, as well as helping to shape it in readiness for future growth, to recruit new customers, and grow our UK and international business.

Experience Required: 5 Years minimum

Salary: Dependent on experience

Key Areas & Tasks

• Campaign planning and execution in line with our brand vision and guidelines, identifying key steps to achieve campaign goals/deliverables – working collaboratively with the wider team to ensure achievable deadlines.
• Maintain and develop our sales and marketing plan in line with the outcome of marketing planning meetings. 
• Build campaign concepts in line with our promotional calendar, brand values and core marketing messages.
• Create campaign content following our brand tone and personality (supported by the wider team).
• Manage our direct mail critical path from ideation through to delivery and performance monitoring.
• Manage key product launch critical paths.
• Lead our brand partnerships and related activity.
• Lead our digital PR, press and media relationships. Develop existing relationships and actively seek new opportunities in the UK and key international markets.
• Assist with planning and operational elements of our photoshoots. 
• Build and deliver our social media strategy.
• Line management responsibility for Marketing Executive to deliver:
• Social media platforms (Tiktok, Instagram, Facebook, LinkedIn, Strava and Youtube).
• Gear reviews with press and content creators
• Alpkiteer and Sonder Rider relationships
• Social content creators and UGC
• Community support
• Events
• Daring Deeds

Alpkit is an organisation born out of a passion for the outdoors and not accepting the price of high-performance gear. We are ordinary people trying to make something extraordinary. Working for Alpkit is unlike any organisation you have ever worked for before and to succeed in role, you will be passionate about e-commerce, love the outdoors and resonate with our motto to ‘Go Nice Places Do Good Things’. 

A successful candidate to this role will display:  

Attributes 

• Enjoys the industry and energy of a fast paced, direct-to-consumer retail environment. A practical do-er who’ll work at pace.
• A hunger to achieve at Alpkit build two great brands and one great business aligned with the highest environmental and social justice standards
• Appreciates the breadth of opportunity and achievement potential of a small business. A desire to get things done, be agile and build process as we go. 
• Inherently dissatisfied with and frustrated by the corporate world.
• Collaborative - down to earth style and wants to bring diverse teams of people together - open to sharing knowledge with humility to learn 
• A good role model. Honest and sincere. Someone the team will admire.

Competencies 

• Able to give honest, constructive feedback while maintaining a supportive and encouraging relationship.
• Can prioritise and balance the personal energy, time and cash resources needed to deliver specific goals and outcomes
• High career potential –ambition to succeed
• Customer focus - puts the customer at the heart of all we do 
• People manager - can lead and develop teams as a mentor and a manager 
• Ready to join Alpkit senior leadership team. 

Personal experience  

• An experienced marketeer with a deep understanding of customers, brand and retail marketing
• Ideally from the outdoor industry, cycling industry or within consumer goods
• Knowledge of consumer brands and multi-channel retailing
• Active interest in the outdoor/sports markets and retailers, and/or travel, bike and lifestyle
• Understanding the marketing tools of the trade including social, PR, written communication, brand ambassadors, market research,
• Microsoft software suite of products, visual communication software products and creative services

Values 

• A passion for the outdoors and a belief in the essential role that natural world has to play in physical and mental well being 
• Believes that business decisions must consider the impact on staff, customers, environment, suppliers, local communities as well as shareholders 
• Identify with Aktivism - our written values

We truly believe that our success depends on the people that work here and the culture we create; we are passionate about encouraging personal career development and want you to grow with us. We offer a range of benefits to enhance your career and wellbeing; 

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Benefits: ​

• 20 days paid holiday plus bank holidays​
• 3 additional short notice welfare days​
• 5 days paid give back days to work in the community​
• Flexible/hybrid working ​
• Ability to buy another 10 days holiday​
• Enhanced sick pay, death in service and pension provision​
• Staff discount, friends and family and gear pool​
• Green Commute and Cycle To Work schemes​
• Discounted gym membership

We value all cultures, backgrounds, and experiences, Alpkit is an equal opportunity employer and welcomes everyone to our team, so be yourself, join our community and help us “go nice places and do good things.”

If you need reasonable adjustments at any point in the application or interview process, please let us know. 

For more information about the company and the role see our Marketing Manager Applicant Info Pack.

We’re a bunch of do-ers that make things happen. We enjoy the industry and energy of work and find reward in what we achieve so if you feel this role is a good fit, we’d love to hear from you jobs@alpkit.com