Demo bike sale

Up to £400 off

Cycle to work

Save up to 42% off your bike with Cycle To Work

Winter Gravel Series

Ride the best gravel routes from our stores.
Next stop, Bristol: 29/01/23

Sonder savings

Up to £200 off your next bike


Huge deals on SRAM builds

Cycle clothing

Save up to 25%


140/150mm trail bike

Broken Road

Wilderness trail bike


Multi-activity trail bike


Handbuilt custom frames from makers that craft your dreams

Expert Design, Obsessive Build

Every Sonder bike is designed and built by us. We design the frame, build the protos and test on the trails.
All our bikes are hand-built by Cytech qualified staff. This means we can build your bike to your requirements. Interchange components, swap out wheels or make upgrades.
Have a custom request? No problem, give us a call and we'll make your dream build a reality.

28 Day Ride Guarantee

Worry free riding across Bikes and Wheels

Ride now, Pay Later

Klarna finance options from £1 a day

Test Ride Your Local Trails

Ride a Sonder at home with our Try Before You Buy scheme


Sonder ... the realization that each random passerby is living a life as vivid and complet as our own - populated with their own ambitions, friends, rountes, worries and inherited craziness.
[The Dictionary of Obscure Sorrows]