Demo bikes are maintained before and after each ride

5 reasons to buy an ex-demo bike

By Kenny Stocker

Ready to score a sweet ride without breaking the bank? Buckle up (or should we say, clip in?) because we're about to spill the beans on why we think a Sonder ex-demo bike is one of the smartest ways to pick yourself up a new bike and get out riding as quickly as possible.

Demo bikes
Bikes being demoed = demo bikes

What is an ex-demo bike anyway?

Picture this: a bike that's been gently test-ridden, displayed in a shop, or used for a short demo period. It's not brand spanking new, it's just been ridden in and ready for it's greatest adventure.

5 reasons why an ex-demo bike makes sense

1. Ka-ching! Major savings alert

A Sonder bike is already great value compared to other brands, so it is only logical that an ex-demo bike will be even greater value. An ex-demo gives you top-notch quality at a fraction of the price. These are serious savings you can pocket and spend on your adventure or put towards your next ex-demo!

2. Premium quality, minus the premium price tag

Ex-demo bikes are built to impress so are often specced with the highest quality components. These high-end models come with all the bells and whistles of a premium bike without the additional cost.

3. A lifetime of quality checks

A Sonder ex-demo bike is lovingly checked over after each ride so it is ready to showcase its qualities again and again. No need to worry about that awkward "new bike" phase, your ex-demo will have had its first tune-up for smooth sailing from day one.

4. Our bikes are built for life

So give it a new one! By choosing an ex-demo bike, you're giving a perfectly good bike a new lease on life! Reduce waste and ride away in style.

5. You want instant gratification?

While your friends are twizzling their thumbs waiting for their custom-ordered bikes, you'll be out there riding your best trails. Ex-demo bikes are ready to roll, no lengthy wait times required.

Still looking for excuses to buy? OK let's go!

  • Sonder ex-demo bikes are thoroughly checked after each ride.
  • A warranty you can trust. Take piece of mind that the frame and wheelset of your ex-demo will be fully covered by our manufacturers warranty - check how many years are left on the warranty before purchasing.
  • Unique specs and colour ways that might be sold out elsewhere? It could be your lucky day!

We make it easy to purchase an ex-demo Sonder bike. We list them online, with photos and a description of their condition.

If you have found a bike you like but you need more information call our ex-demo hotline. After your purchase, someone from the team will call you to arrange delivery.

Most of our bikes are distributed around our stores, so if you are close to one you can pop in and check it over in person and ride it away.

Sonder bike showroom
Visit one of our Sonder bike showrooms, like this one in Ilkley

10 things to look for when buying an ex-demo bike

Great question! Before purchasing an ex-demo bike, there are several important factors to consider:

  1. Condition: Ex-demo bikes are mechanically sound but may show signs of wear and tear. Commonly this will be nothing more serious than a few scratches here or there, but if there is anything else of note it will be fully disclosed in the description.
  2. Service history: All Sonder demo bikes are checked and maintained between rides to make sure they are tuned and safe to go.
  3. Warranty: Every Sonder demo bike comes with a warranty that covers the frame and wheelset. With the demo fleet being updated regularly you will have many years of worry-free riding.
  4. Price: Compare the ex-demo price to both new and used prices of the same model. The discount reflects the age of the demo, how much warranty is remaining and how much wear and tear the bike has received.
  5. Age of the model: A demo bike is usually between 6 months and 2 years old so just a fledgling really! Even though new and shiny componentry is introduced each year you are not going to be left out of the upgrade cycle.
  6. Test ride: If you can, take the bike for a test ride to check its performance and comfort.
  7. Component inspection: Pay close attention to the wear on consumable parts such as brake pads, tyres and chainsets.
  8. Reason for demo: Be nosey and ask why the bike was used as a demo. It may have been for in-store display, test rides, events or even ridden by a sponsored athlete. Is it just possible your ex-demo has been ridden by an Olympian or world record holder?
  9. Accessories: Check if any accessories or upgrades that have been added during the demo period are included in the sale, such as frame bags or bike luggage.
  10. Is it your size? As tempting as it is to make a big saving, don't lose your senses. It is more important to get a bike that is comfortable to ride.

The bottom line

With a Sonder ex-demo bike you get all the quality and performance of a high-end bike, with a pocket-friendly price tag. It's the smart way to upgrade your ride without hammering your bank account.

Ready to find your perfect ex-demo match? Start browsing now and get ready for some great deals!

Ready to Ride Deals

Previously used as a Display Bike
  • Shimano XT M8100 12-speed groupset
  • RockShox Reba RL fork
  • Sonder Alpha 29" UK Made wheelset

£1,799.00 £2,299.00 or from £31 /month
Previously used as a Demo bike
  • Shimano GRX 11-speed groupset
  • Sonder Nova 700c UK Made wheelset
£1,324.00 £1,549.00 or from £23 /month
Previously used as a Demo Bike
  • SRAM Rival 11-speed groupset
  • Camino Carbon fork
  • Sonder Nova 700c wheelset
  • 6061 aluminium frame
£1,374.00 £1,599.00 or from £24 /month
Buy now. In stock for same day despatch.
Previously used as a Demo Bike
  • SRAM Rival 11-speed groupset
  • Camino Carbon fork
  • Sonder Nova 700c wheelset
  • 6061 aluminium frame
£1,299.00 £1,649.00 or from £23 /month
Buy now. In stock for same day despatch.
Previously used as a Demo Bike
  • SRAM Rival 11-speed groupset
  • Camino Carbon fork
  • Sonder Nova 700c wheelset
  • 6061 aluminium frame
£1,599.00 or from £28 /month
Buy now. In stock for same day despatch.
Previously used as a Demo Bike
  • Shimano 105 R7000 12-speed groupset
  • Camino Carbon fork
  • onder Nova 700c wheelset
  • 6061 aluminium frame
£1,324.00 £1,549.00 or from £23 /month
Buy now. In stock for same day despatch.
Previously used as a Display Bike
  • SRAM Force 11-speed groupset
  • Camino Carbon fork
  • Sonder Alpha 700c UK made wheelset
  • Hand-welded titanium frame
£2,699.00 £3,149.00 or from £47 /month
Buy now. In stock for same day despatch.
Previously used as a Display Bike
  • SRAM Rival AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

£1,699.99 £2,249.00 or from £30 /month
Buy now. In stock for same day despatch.
Previously used as a Display Bike
  • SRAM Rival AXS 12-speed groupset
  • Sonder Alpha 700c Aero UK Made wheelset

£1,699.99 £2,249.00 or from £30 /month
Buy now. In stock for same day despatch.
Previously used as Demo Bike
  • Shimano Tiagra R4700 2x 10-speed groupset
  • Colibri Carbon fork
  • Sonder Nova I19 Aero UK made wheelset
  • 6061 aluminium frame
£1,019.99 £1,299.00 or from £18 /month
Buy now. In stock for same day despatch.
Previously used as a Demo Bike
  • Shimano Tiagra R4700 10-speed groupset
  • Camino Carbon fork
  • Sonder Nova 700C UK Made wheelset
  • 6061 aluminium frame
£1,019.99 £1,299.00 or from £18 /month
Buy now. In stock for same day despatch.
Previously used as a Demo Bike
  • Campagnolo Chorus 12-Speed groupset

  • Colibri Carbon fork

  • Sonder Alpha Aero UK Made wheelset

  • Hand-welded titanium frame


£2,095.00 £3,049.00 or from £36 /month
Buy now. In stock for same day despatch.

Leave a comment

Please note, comments must be approved before they are published

=