Sonder Bikes
Today we are announcing a significant financial restructure and new investment to secure our long-term future.
Go Nice Places, Do Good Things
Our stores are open, our customer orders are being fulfilled, and our lifetime technical guarantee, the Alpine Bond, remains as strong as ever.
We’ve spent over two decades building our reputation for innovative products, excellent customer service, social justice and environmental responsibility. Last month we were chuffed to be awarded Outdoor Brand of the Year 2026 by the readers of TGO Magazine.
Our purpose remains to help people to Go Nice Places, Do Good Things. So, what’s new?
The triple threat
Financially, times have been tough. We’ve faced a ‘triple threat’ of macro-economic pressures over the last 3 years: rapid cost inflation, a challenging retail environment, and new trade barriers while servicing post-pandemic recovery loans.
Our Board has worked extensively over recent months to explore options and find a way to secure our future. This work has resulted in our securing new investment via a pre-pack process. The pre-pack process means that Alpkit briefly went into administration so that the company could be purchased by our new investor.
Same team, new investment
The financial restructuring means that we can continue to do what we do – offering you technical outdoor gear that works hard but costs less. The new investment also means all 194 of our jobs across our retail, warehouse, manufacturing and central teams remain.
We’ll continue to be led by our existing team. Incoming investor Jeroen van den Berge, an experienced investor, operator and outdoor enthusiast, will join as Non-Executive Chair and support us as we continue to grow.
To our shareholders
We have written to all our shareholders to share the news that, by Alpkit being put into administration, they have lost the value of their shares.
This is a story of mixed emotions: sadness that we have not been able to offer a return to our shareholders. Regret that we’ve let down people who put their trust in us. Determination that we will make good on the next chapter of Alpkit, knowing that the new ownership means we become a well-funded, more resilient. And optimistic that in keeping our team together, our purpose is unchanged: to help people Go Nice Places, Do Good Things.
The silver lining? All existing crowdfund shareholders will be offered a stake in the new company.
Today and tomorrow
Jeroen van den Berge, the new investment partner and Non-Exec Chair, says “What excites me about Alpkit is the strong heritage and values, leading product credentials, direct-to-consumer model and loyal membership base. I also share the team’s vision of Alpkit becoming a home to other complimentary brands, similar to what was achieved with Trakke. I look forward to supporting David and the team during the next phase of their exciting journey.”