Hours of trial, error and riding has delivered Prima, a road race bike that delivers swift responsiveness and top-tier speed.
Hours of trial, error and riding. Sketches strewn across the desk, the relentless pursuit to find that elusive perfection. Such is the lot drawn by Sonder's chief designer, Neil Sutton.
Countless nights in the workshop, callipers in hand, measuring angles, tweaking geometries, balancing the equation of speed and stability. A seemingly impossible quest to find that sweet spot where every component, curve, and millimetre aligns perfectly.
It has been the pursuit of a dream, a time trial playing out along a shimmering strip of asphalt. For much of the time, the horizon line has been blurred, but the cogs would not stop whirring until the journey was done. That's the thing about dreams, isn't it? They demand your all.
It never gets easier, you just go faster.
Greg LeMond
Amidst the clutter of the workshop, amidst the chaos of aluminium tubes, half-assembled prototypes and engineering drawings emerged the perfect synthesis of frame geometry and componentry. Our first road race bike - the Prima was born.
The first build, let's call it the designer's cut because it's always a little bit special, was hotly anticipated. The wheels, the groupset, each component a piece of the puzzle falling seamlessly into place.
When you clip in the first time, with your heart pounding and the cool morning air caressing against your face, Prima responds with precision and a grace that has translated poetically from dream state to reality.
With the wind slicing around it, the tarmac rushing beneath it, it is clear that this is a special bike; every turn sharper, every sprint more explosive.
Prima is a testament to the belief that beyond the frustration, beyond the challenges, lies something truly extraordinary.
A dance of science and art.
Sonder Prima
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SALE
Prima Al Tiagra
- Shimano Tiagra R4700 10-speed groupset
- Sonder Nova I19 Aero UK Made wheelset
£1,149.00
£1,449.00
or from £20/month
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SALE
Prima Al Tiagra Hydraulic
- Shimano Tiagra R4700 Hydraulic 10-speed groupset
- Sonder Nova I19 Aero UK Made wheelset
£1,249.00
£1,599.00
or from £22/month
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SALE
Prima Al 105
- Shimano 105 R7120 12-speed groupset
- Sonder Nova I19 Aero UK Made wheelset
£1,449.00
£1,849.00
or from £25/month
Prima Al Ultegra
- Shimano Ultegra R8020 11-speed groupset
- Sonder Alpha 700c Race UK Made wheelset
£2,249.00
or from £39/month
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SALE
Prima Al 105 Di2
- Shimano 105 R7170 Di2 12-speed groupset
- Sonder Alpha 700c Race UK Made wheelset
£2,049.00
£2,599.00
or from £36/month
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SALE
Prima Al Rival AXS
- SRAM Rival AXS 12-speed groupset
- Sonder Alpha 700c Race UK Made wheelset
£2,099.00
£2,499.00
or from £36/month
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SALE
Prima Al Ultegra Di2
- Shimano Ultegra R8170 Di2 12-speed groupset
- Sonder Alpha 700c Race UK Made wheelset
£2,399.00
£3,049.00
or from £41/month
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SALE
Prima Al Force AXS
- SRAM Force AXS 12-speed groupset
- Sonder Alpha 700c Race UK Made wheelset
£2,499.00
£3,149.00
or from £43/month
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SALE
Prima Al Frame And Fork
7046 Alloy frame delivers swift responsiveness, top-tier speed and dynamic power transfer
£649.00
£849.00
or from £12/month
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