Meet The Sonder Design Team: Behind The Scenes Talk and Q&A - 27th February

By Alice Peyredieu

Q&A evening with the Sonder team and an optional pre-event demo ride at Lady Cannings Plantation

Join us at Alpkit Hathersage for an opportunity to meet the Sonder team face to face and gain an insight into our origins, ethos and design process.

There will be a presentation from Sonder CEO David Hanney discussing how Sonder came into being, why we felt there was a niche in the industry and the rapid growth the company has experienced since its inception. Sonder Product Manager Neil Sutton will then provide a behind-the-scenes look at the Sonder design process, outlining the journey from initial drawings to final build.

Following this, there will be an open Q&A session where the team, (including Head Mechanic Liam Reeves and Sonder Rider Rich Seipp), will field questions on everything from new products in the pipeline, to specific custom builds, and events Sonder Bikes have taken part in.

Sonder short films will be showing as part of the drinks reception, and we will have several bikes on display including: the custom Pinion gearbox Signal Ti, the Steel Signal prototype and brand new bikes currently in development.

There will also be an optional pre-event demo ride at Lady Cannings Plantation at 16:00, providing an opportunity to try bikes from the Sonder fleet first-hand. If you would like to trial a specific bike, it is advisable to book ahead with the Hathersage store on 01433 730930.

We look forward to seeing you there.


16:00 -18:00 Bike Demo & Ride @ Lady Cannings Plantation (Optional)

18:00 -19:00 Down to Alpkit Hathersage for nibbles & refreshments

19:00 -21:00 Presentation and Q&A Session

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