Crowdsourcing and design

By Kenny Stocker

What can we learn from a collaborative approach to design? Quote: "Crowdsourcing, the phenomenon of corporations creating goods, services, and experiences in close cooperation with consumers, has recently entered the cultural vernacular as the byword for democratic product development" Valerie Casey, frog design’s Creative Director and global lead for User Experience and Design Research. Jeff Howe was one of the first to use the term 'Crowdsourcing' in a Wired article back in June.

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